EVALUATION
Video Production Rubric
5 pts. |
4 pts. |
3 pts. |
2-0 pts. |
|
| Point of View - Purpose (x2) |
Establishes a purpose early on and maintains a clear focus throughout. All required content included. | Establishes a purpose early on and maintains focus for most of the presentation. All required content included. | There are a few lapses in focus, but the purpose is fairly clear. Most of required content included. | It is difficult to figure out the purpose of the presentation. Missing content. |
| Economy (x2) |
The story is told with exactly the right amount of detail throughout. It does not seem too short nor does it seem too long. Does not exceed 2 minutes. | The story composition is typically good, though it seems to drag somewhat OR need slightly more detail in one or two sections. Does not exceed 2 minutes. | The story seems to need more editing. It is noticeably too long or too short in more than one section. Does not exceed 2 minutes. | The story needs extensive editing. It is too long or too short to be interesting. Exceeds 2 minutes |
| Images |
Images create a distinct atmosphere or tone that matches different parts of the story. The images may communicate symbolism and/or metaphors. | Images create an atmosphere or tone that matches some parts of the story. The images may communicate symbolism and/or metaphors. | An attempt was made to use images to create an atmosphere/tone but it needed more work. Image choice is logical. | Little or no attempt to use images to create an appropriate atmosphere/tone. |
| Soundtrack - Emotion |
Music stirs a rich emotional response that matches the story line well. | Music stirs a rich emotional response that somewhat matches the story line. | Music is ok, and not distracting, but it does not add much to the story. | Music is distracting, inappropriate, OR was not used. |
| Voice - Pacing |
The pace (rhythm and voice punctuation) fits the story line and helps the audience really "get into" the story | Occasionally speaks too fast or too slowly for the story line. The pacing (rhythm and voice punctuation) is relatively engaging for the audience. | Tries to use pacing (rhythm and voice punctuation), but it is often noticeable that the pacing does not fit the story line. Audience is not consistently engaged. | No attempt to match the pace of the storytelling to the story line or the audience. |
| Voice - Consistency |
Voice quality is clear and consistently audible throughout the presentation. | Voice quality is clear and consistently audible throughout the majority (85-95%) of the presentation. | Voice quality is clear and consistently audible through some (70-84%)of the presentation. | Voice quality needs more attention. Some parts are hard to hear. |
Continuity/ Editing |
The tape is edited with only high quality shots remaining. Video moves smoothly from shot to shot. A variety of transitions are used to assist in communicating the main idea and smooth the flow from one scene to the next. Shots and scenes flow seamlessly. Digital effects are used appropriately for emphasis. | Tape is edited throughout with only quality shots remaining. A variety of transitions are used. Good pacing and timing. | Tape is edited in few spots. Several poor shots remain. Transitions from shot to shot are choppy, and the types of wipes and fades selected are not always appropriate for the scene. Transitions do not assist in communicating the main idea. There are many unnatural breaks and/or early cuts. Digital effects are overdone and distract from the content | Tape is unedited and many poor shots remain. No transitions between clips are used or transitions used are distracting. |
Camera Techniques (Exposure/ Focus) |
All shots are clearly focused and well framed. The video is steady with few pans and zooms. Close-ups are used to focus attention. Video shows evidence of good composition (ratio of image to frame, line of gaze, pan/tilts, movement, and perspective. | The camera is held steady. Pans and zooms are limited. The main subject is located slightly off center, using the "rule of thirds." Most shots are clearly focused and well framed. | The motion shots are fairly steady. Some shots are unfocused or poorly framed. Few close-ups are used. | Many shots are unfocused and poorly framed. The camera is not held steady and excessive panning and zooming distracts the viewer. No close-ups are used. |
Copyright (x2) |
Copyrighted information for photos, graphics and music is clearly identified by source and nature of permission to reproduce. Credits are clearly identified in video. | Every photo, graphic or sound file is either original or permission for its use is documented from the creator/owner. Credits are clearly identified in video. | Some sources of photos, graphics, and music are not clearly identified with references, and permission to reproduce is missing. Credits are clearly identified in video. | There is no reference to copyright information for photos, graphics, and music. No credits are present. |
Teamwork (Participation) |
Members brainstormed, discussed, and solved problems. Fair division of responsibilities, group capitalized on strengths of each team member. Group worked independently. No teacher intervention required. | Members divided tasks, assigned roles based on the skills/talents of individual members, shared the workload and managed problems in a way that advanced the group goal. Minimal teacher intervention required. | Poor communication, unresolved conflict, or failure to collaborate on important aspects of the work. The group required teacher assistance to resolve differences. | Problems were not managed in a way that advanced the group goal. The group required teacher assistance with dividing tasks and resolving differences. Few people contributed their fair share of work, or the project was created by one or two students doing most of the work. Not a true group effort. |
EVALUATION
"Unwanted" Flyer/Brochure Rubric
5 pts. |
4 pts. |
3 pts. |
2-0 pts. |
|
| Content (x2) |
Flyer/brochure includes all required information. Information is accurate and detailed enough to tell the reader the important facts. | Flyer/brochure includes most of the required information. Information is accurate and tells the reader the important facts. | Flyer/brochure includes some of the required information. Information is accurate but lacks detail. | Flyer/brochure is incomplete. Turned in late. Information is not accurate or missing important details. |
| Graphics |
All graphics relate to the topic and help the reader to better understand the information. More than 2 graphics are used. All borrowed graphics are referenced. | All graphics relate to the topic and help the reader to better understand the information. At least 2 graphics are used. All borrowed graphics are referenced. | Graphics relate to the topic and help the reader to better understand the information. At least 1 graphic is used. All borrowed graphics are referenced. | No graphics are used or borrowed graphics are not referenced. |
| Attractiveness |
The flyer/brochure is exceptionally attractive in terms of design, layout, and neatness. There is nothing that could be improved. | The flyer/brochure is nice to look at. Good design and layout. Neatly done. | The flyer/brochure is a bit messy. Not much attention to detail. | Flyer/brochure is messy or poorly designed. It is not attractive to look at. |
| Clarity |
Graphics used are in focus. Information is clear to understand and see by the reader. Information is organized. | Most graphics used are in focus. Information is clear to understand and see by the reader. Information is somewhat organized. | Most graphics used are in focus. Some information is hard to understand by the reader. | Graphics or titles are unclear, small, or hard to see. Information is unclear or confusing. Unorganized. |
| Mechanics |
Capitalization and punctuation are correct throughout the poster. There are no grammatical mistakes. | There is 1 error in capitalization, punctuation, or grammar. | There are 2 errors in capitalization, punctuation, or grammar. | There are more than 2 errors in capitalization, punctuation, or grammar. |
| Originality |
Flyer/brochure reflects an exceptional degree of student creativity in their creation. It immediately attracts the reader and stands out among the rest. | Some originality is reflected in the design or graphics of the flyer/brochure. | The flyer/brochure is designed after examples of other students or groups. Creativity not evident. | No evidence of originality. No original design in graphics or layout. Not much effort put into creativity. |
*Rubrics adapted from http://rubistar.4teachers.org/ , http://www.uwstout.edu/soe/profdev/videorubric.html